Würzburg International Business Forum

THE 9th INTERNATIONAL BUSINESS CONFERENCE 2026

11 - 12 June 2026, Würzburg

Conference Theme: The impact of AI on international business

 

 

Artificial intelligence (AI) is transforming international business by increasing efficiency, accuracy, and speed in decision-making. Companies now use AI-driven tools for data analysis, predictive modeling, and customer insights, allowing them to respond more quickly to global market trends. Automation of routine tasks also helps businesses reduce costs and focus on innovation, giving them a competitive advantage across borders.

AI has also revolutionized global supply chain management. Smart algorithms can predict demand fluctuations, optimize logistics routes, and identify potential disruptions before they occur. This predictive power enables companies to maintain stability and consistency in international operations, even in uncertain market conditions. As a result, businesses can deliver products faster and more reliably to customers worldwide.

In marketing and customer relations, AI enables companies to personalize their approach for diverse international audiences. Through natural language processing and sentiment analysis, businesses can tailor content to different cultural contexts, improving engagement and customer satisfaction. Chatbots and virtual assistants provide 24/7 support across multiple languages, breaking down communication barriers in global markets.

However, the growing role of AI in international business also raises ethical and regulatory challenges. Differences in data privacy laws, AI governance, and labor impacts vary across countries, making global compliance complex. Companies must navigate these issues carefully to ensure responsible AI use and maintain trust among international stakeholders. Balancing innovation with ethical responsibility will define the future success of AI in global commerce.

The work can highlight the impact of AI on international business from different perspectives. Under this broad conference theme, work that is invited for submission may come from (but is not limited to) the following fields:

  • Strategy, Management and Leadership
  • Human Resources
  • Marketing and Sales
  • Production, Procurement and Logistics
  • IT and Data Science
  • Sustainability
  • Finance, Accounting and Taxation
  • Business Law
  • Economics
  • Intrapreneurship, Entrepreneurship and Innovation
  • Small and Medium-sized Enterprises (SME)
  • Sociology and Psychology
  • Tourism & Hospitality

For all submissions, the WIBF template needs to be used.

Submission is open to both full papers (min. 8 and max 12 pages) and to extended abstracts (min. 2 and max. 4 pages). Please note that original, i.e. previously unpublished work is expected.

One author can submit several full papers and/or extended abstracts. Please submit all works separately by uploading to our online submission system.

There is no submission fee. However, all papers/abstracts that have been accepted to the conference shall be presented by the author or by at least one of the co-authors respectively.

The WIBF’s 8th International Business Conference will take place from Thursday, May 22nd to Friday, May 23rd 2025 in Würzburg/Germany. While participation in person is preferred, online participation will also be possible. All accepted papers/abstracts will be published in the digital conference proceedings after the conference.

All submitted papers/abstracts will be subject to a double-blind review process with the following possible outcome:

  • Accepted: The work is accepted as is to the conference. However, an updated version may be uploaded by the re-submission deadline.
  • Revise and Re-Submit: The work will be accepted to the conference if a revised version will be uploaded by the re-submission deadline. In this revised version, the author(s) shall consider the comments given by the anonymous reviewer.
  • Refusal: The work cannot be accepted to the conference.

The submission timeline is as follows:

  • Submission Deadline for Extended Abstracts and Full Papers: 18.04.2025
  • Notification of Review Process: 23.04.2025
  • Re-Submission Deadline in case of „Revise and Re-Submit“: 07.05.2025